A guide to selling your home

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1. LIST PRICE:

Pricing the home correctly from the start is key. Studies show that the first two weeks a home is on the market are the most crucial to the success of the sale.

Setting the list price is a delicate balance between receiving full value for the property while the buyer still feels there is upside in the future.

Ultimately sellers, buyers and appraisers all need to agree on the price in order to have a smooth sale. 

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2. STAGING & MINOR REPAIRS:

Making your home move in ready will appeal to those buyers who have little time or interest to do any work before move-in. In today’s market this is the overwhelming majority of buyers.

Minor repairs with attention to details can go a long way. Staging your home and decluttering will make it appear inviting and spacious to the widest audience possible. 

Staging is not to “redecorate” a home but rather to emphasize the desirable features and downplay any awkwardness in the home’s layout or design. Reorganizing the furniture and adding accent pieces will aid the photographer to focus on showcasing the openness, natural light and architectural features of the home. Staging is a big differentiator that few agents take the time to do and this will help your home stand out.

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3. MARKETING:

A strong marketing campaign needs to be expertly planned and implemented for maximum exposure. Generate excitement for your home by launching a “Coming Soon” campaign that entails posting teaser photos on social media, plus websites that only feature off market homes, E-Flyers, neighborhood broker’s tours and calling / emailing all active agents in the area to inform them of this upcoming listing are part of our marketing plan for every home.

Information and responses from this initial off-market activity provides important feedback on price and condition of the home. If anything needs to be tweaked, it is completed prior to launching the “Just Listed” stage of the marketing campaign.

Detailing all features, unique qualities and lifestyle opportunities of the home and having it publicly available to buyers will make your listing stand out from the crowd.

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4. NEGOTIATION SKILLS & STRATEGIES:

Expert negotiating strategies are implemented to achieve maximum value for your home on terms that meet your particular needs.

From the start of the listing process, it is important to prioritize what is most important to a seller. There are more considerations than just price and each seller is different than the next. A successful negotiation is where the seller feels that in the myriad of needs and wants, they came out with what they set out to accomplish. 

We prioritize negotiating techniques that are proven empirically to deliver our clients major goals. By recognizing each opportunity or obstacle, and re-aligning toward the sellers objectives, this makes for a successful and stress-free sale.


Information and responses from this initial off-market activity provides important feedback on price and condition of the home. If anything needs to be tweaked, it is completed prior to launching the “Just Listed” stage of the marketing campaign.

Detailing all features, unique qualities and lifestyle opportunities of the home and having it publicly available to buyers will make your listing stand out from the crowd.

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5. STRONG FOCUS ON CLIENT SUPPORT:

Excellent communication skills that are attuned to how the client prefers to be updated and how often is critical to the process. Phone, email or text - usually one is preferred and unless otherwise agreed upon, we respond to all material enquiries from clients within 2 hours.

Selling a home is an extremely busy time and information is constantly sent out by multiple parties that are part of the contract. Providing someone to update you in a timely manner and advise you on what to prioritize makes the process less confusing and time consuming.

Knowing that someone has your interest at heart and has both the skills and positive attitude to bring the sale to a fruitful conclusion reduces the sellers stress and delivers superior results in what is an inherently stressful process.

Work With Us

For us, there’s no greater feeling than knowing we played a pivotal part in our clients’ success in selling or acquiring a home. We value your trust and are excited to work with you!

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